{"id":10112,"date":"2017-12-12T09:03:41","date_gmt":"2017-12-12T09:03:41","guid":{"rendered":"https:\/\/ensolva.coming-soon.info\/?p=10112"},"modified":"2022-04-14T09:45:05","modified_gmt":"2022-04-14T09:45:05","slug":"kako-brzo-i-jednostavno-istraziti-trziste","status":"publish","type":"post","link":"https:\/\/ensolva.com\/hr\/kako-brzo-i-jednostavno-istraziti-trziste\/","title":{"rendered":"Kako brzo i jednostavno istra\u017eiti tr\u017ei\u0161te?"},"content":{"rendered":"<blockquote>\n<p style=\"text-align: center;\"><strong><em>\u201cIstra\u017eivanje je stvaranje novih znanja\u201d<\/em><\/strong><br \/>\n<em>(N. Armstrong)<\/em><\/p>\n<\/blockquote>\n<p style=\"text-align: left;\">Neovisno o tome koje proizvode ili usluge nabavljate, va\u017eno je prije po\u010detka samog procesa nabave izvr\u0161iti kvalitetno istra\u017eivanje tr\u017ei\u0161ta. Potra\u017enja i ponuda se na tr\u017ei\u0161tu konstantno mijenjaju, a prilago\u0111avanje poslovanja tr\u017ei\u0161tu klju\u010dno je za postizanje konkurentnosti. Svako poduze\u0107e koje dr\u017ei do sebe, svojim kupcima i suradnicima \u017eeli pru\u017eiti najbolje. Kako bi to bilo mogu\u0107e, nu\u017eno je sura\u0111ivati s kvalitetnim i pouzdanim dobavlja\u010dima.<\/p>\n<p style=\"text-align: left;\">Jedan od na\u010dina da tr\u017ei\u0161te istra\u017eite je slanje RFI-a (eng. Request for information), odnosno zahtjeva za informacijama. Kao \u0161to je jasno ve\u0107 iz samog naziva, RFI slu\u017ei prikupljanju informacija kako bi se olak\u0161alo dono\u0161enje odluka o daljnjim koracima prije samog ulaska u pregovara\u010dki proces. RFI je zahtjev koji se \u0161alje \u0161irokoj bazi potencijalnih dobavlja\u010da, s ciljem utvr\u0111ivanja kriterija, prikupljanja informacija, pripreme za RFP ili RFQ, razvoja strategije ili izgradnje baze podataka koja \u0107e biti korisna u kasnijim pregovorima. Neke od informacija koje se prikupljaju na ovaj na\u010din su:<\/p>\n<ul style=\"text-align: left;\">\n<li style=\"text-align: justify;\">Informacije o dobavlja\u010dima: podru\u010dje djelovanja, financijski podaci, njihovi stavovi, motivacija&#8230;<\/li>\n<li style=\"text-align: justify;\">Realno stanje na tr\u017ei\u0161tu<\/li>\n<li style=\"text-align: justify;\">Dinamika tr\u017ei\u0161ta<\/li>\n<li style=\"text-align: justify;\">Trendovi i \u010dimbenici koji utje\u010du na promjene<\/li>\n<li style=\"text-align: justify;\">Alternativne strategije odre\u0111ivanja cijena<\/li>\n<li style=\"text-align: justify;\">Konkurencija me\u0111u dobavlja\u010dima<\/li>\n<li style=\"text-align: justify;\">Obujam i \u0161irina ponude proizvoda \/ usluga od dobavlja\u010da<\/li>\n<li style=\"text-align: justify;\">Strate\u0161ki fokus, poslovni i proizvodni planovi dobavlja\u010da<\/li>\n<\/ul>\n<p style=\"text-align: left;\">Nabava mo\u017ee, primjerice, RFI koristiti i na na\u010din da sastavi listu s detaljnim popisom proizvoda \/ usluga za koje onda mo\u017ee tra\u017eiti okvirnu cijenu. Dobivene se cijene kasnije mogu koristiti u komparativne svrhe za budu\u0107e pregovore (premda ne i kao temelj odluka kupaca pregovara\u010da). Analizom RFI odgovora mogu se identificirati strate\u0161ke opcije, alternative ni\u017eih tro\u0161kova i mogu\u0107nosti smanjenja tro\u0161kova.<\/p>\n<p style=\"text-align: left;\">Dobra priprema i poznavanje tr\u017ei\u0161ta klju\u010d su uspjeha bilo kojeg nabavnog projekta. Uz Ensolvu, <a href=\"https:\/\/ensolva.com\/hr\/softver\/\">pojednostavite svoje procese prikupljanja informacija i istra\u017eivanja tr\u017ei\u0161ta<\/a> \u2013 u tren oka izradite i po\u0161aljite upitnike u digitalnom obliku svojim dobavlja\u010dima i saznajte sve informacije koje su Vam bitne kako bi provedba projekta bila uspje\u0161na.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>\u201cIstra\u017eivanje je stvaranje novih znanja\u201d (N. Armstrong) Neovisno o tome koje proizvode ili usluge nabavljate, va\u017eno je prije po\u010detka samog procesa nabave izvr\u0161iti kvalitetno istra\u017eivanje tr\u017ei\u0161ta. Potra\u017enja i ponuda se na tr\u017ei\u0161tu konstantno mijenjaju, a prilago\u0111avanje poslovanja tr\u017ei\u0161tu klju\u010dno je za postizanje konkurentnosti. Svako poduze\u0107e koje dr\u017ei do sebe, svojim kupcima i suradnicima \u017eeli pru\u017eiti [&hellip;]<\/p>\n","protected":false},"author":6,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[1],"tags":[],"class_list":["post-10112","post","type-post","status-publish","format-standard","hentry","category-uncategorized"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Kako brzo i jednostavno istra\u017eiti tr\u017ei\u0161te? | Ensolva<\/title>\r\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\r\n<link rel=\"canonical\" href=\"https:\/\/ensolva.com\/hr\/kako-brzo-i-jednostavno-istraziti-trziste\/\" \/>\r\n<meta property=\"og:locale\" content=\"hr_HR\" \/>\r\n<meta property=\"og:type\" content=\"article\" \/>\r\n<meta property=\"og:title\" content=\"Kako brzo i jednostavno istra\u017eiti tr\u017ei\u0161te? | Ensolva\" \/>\r\n<meta property=\"og:description\" content=\"\u201cIstra\u017eivanje je stvaranje novih znanja\u201d (N. Armstrong) Neovisno o tome koje proizvode ili usluge nabavljate, va\u017eno je prije po\u010detka samog procesa nabave izvr\u0161iti kvalitetno istra\u017eivanje tr\u017ei\u0161ta. Potra\u017enja i ponuda se na tr\u017ei\u0161tu konstantno mijenjaju, a prilago\u0111avanje poslovanja tr\u017ei\u0161tu klju\u010dno je za postizanje konkurentnosti. 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