{"id":16733,"date":"2026-06-05T14:52:21","date_gmt":"2026-06-05T12:52:21","guid":{"rendered":"https:\/\/ensolva.com\/?p=16733"},"modified":"2026-06-05T15:15:38","modified_gmt":"2026-06-05T13:15:38","slug":"nabava-u-hotelima-kako-digitalizacija-mijenja-procese-i-ulogu-nabave","status":"publish","type":"post","link":"https:\/\/ensolva.com\/hr\/nabava-u-hotelima-kako-digitalizacija-mijenja-procese-i-ulogu-nabave\/","title":{"rendered":"Nabava u hotelima: Kako digitalizacija mijenja procese i ulogu nabave"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16733\" class=\"elementor elementor-16733\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71ace743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ace743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c662a49\" data-id=\"4c662a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ed3551b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ed3551b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<div>\n<p>Mnogi misle da je nabava \u201esamo naru\u010divanje robe&#8221;, ali oni koji jesu u tom sustavu ili ga dobro poznaju, znaju da je to jedna od funkcija koja najbr\u017ee otkriva koliko je neki sustav zaista organiziran. Upravo ovo se posebno vidi u kompleksnim i izlo\u017eenim podru\u010djima kao \u0161to je hotelijerstvo.<\/p>\n<\/div>\n<div>\n<p>U hotelu sve mora istovremeno funkcionirati od kuhinje, restorana, bara, housekeeping-a, wellness-a, odr\u017eavanja do investicija. Ako u bilo kojemu trenutku do\u0111e do zastoja u opskrbi, to se ne vidi samo u skladi\u0161tu &#8211; to osjeti gost. A gost danas nema toleranciju za improvizaciju.<\/p>\n<\/div>\n<div>\n<p>Zato nabava u hotelima nije operativna rutina. Ona je funkcija koja direktno utje\u010de na reputaciju brenda i profitabilnost.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<div>\n<div>\n<h2>Izazovi koji rastu s veli\u010dinom sustava<\/h2>\n<\/div>\n<div>\n<p>Kod manjih hotela nabava je relativno pregledna. No kod ve\u0107ih hotelskih grupacija kao primjerice <a href=\"https:\/\/ensolva.com\/hr\/case-study-valamar\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\"><strong>Valamar, Plava Laguna, Maistra<\/strong><\/span><\/a>, situacija je bitno druk\u010dija, nabava upravlja desecima objekata i tisu\u0107ama artikala, uz sna\u017enu sezonalnost i \u010deste investicijske cikluse.<\/p>\n<\/div>\n<div>\n<p>U takvom sustavu nije dovoljno \u201edobiti dobru cijenu&#8221;. Potrebno je:<\/p>\n<\/div>\n<ul>\n<li>\n<p>uskladiti <strong>standarde kvalitete<\/strong> kroz vi\u0161e objekata,<\/p>\n<\/li>\n<li>\n<p><strong>pratiti bud\u017eete<\/strong> po lokacijama i projektima,<\/p>\n<\/li>\n<li>\n<p><strong>imati kontrolu<\/strong> nad investicijskim tro\u0161kovima \u2014 posebno pri renovacijama, kada projektantski tro\u0161kovnici znaju sadr\u017eavati stotine, pa i tisu\u0107e stavki.<\/p>\n<\/li>\n<\/ul>\n<div>\n<p>Bez jasne strukture i digitalne podr\u0161ke, proces vrlo brzo postaje nepregledan.<\/p>\n<\/div>\n<div>\n<h2>Kako izgleda svakodnevica hotelske nabave<\/h2>\n<\/div>\n<div>\n<p>U praksi to izgleda ovako: rokovi su kratki, dio robe dolazi iz uvoza, dio je hitan, a ponude se razlikuju ne samo po cijeni \u2014 nego i po rokovima isporuke, uvjetima pla\u0107anja i logisti\u010dkim tro\u0161kovima.<\/p>\n<\/div>\n<div>\n<p>Kod investicijskih projekata situacija je jo\u0161 osjetljivija. Kada se renovira ve\u0107i broj soba ili zajedni\u010dkih prostora, svako odstupanje od tro\u0161kovnika zna\u010di potencijalno prekora\u010denje bud\u017eeta. Ako nemate jedinstven pregled ponuda, verzija dokumentacije i statusa odobrenja, rizik od pogre\u0161ke raste, a gre\u0161ke u hotelijerstvu su skupe i vidljive.<\/p>\n<\/div>\n<div>\n<h2>Centralizirana ili decentralizirana nabava?<\/h2>\n<\/div>\n<div>\n<p>Ve\u0107ina ve\u0107ih hotelskih sustava koristi hibridni model. Strate\u0161ki dobavlja\u010di i ve\u0107i ugovori vode se centralno, dok operativa pojedinih objekata zadr\u017eava odre\u0111enu autonomiju.<\/p>\n<\/div>\n<div>\n<p>Problem nastaje kada te dvije razine nisu povezane <strong>jedinstvenim sustavom<\/strong>. Tada uprava nema jasan uvid u ukupnu potro\u0161nju, controlling se oslanja na parcijalne podatke, a nabava gubi vrijeme na administraciju umjesto na analizu i pregovore.<\/p>\n<\/div>\n<div>\n<p>Upravo tu <strong>digitalizacija<\/strong> igra klju\u010dnu ulogu.<\/p>\n<\/div>\n<div>\n<h2>Kako digitalizacija mijenja hotelsku nabavu<\/h2>\n<\/div>\n<div>\n<p>Digitalni alati danas vi\u0161e nisu \u201edodatna pomo\u0107\u201c, nego nu\u017enost za u\u010dinkovito upravljanje hotelskim sustavima. Umjesto komunikacije kroz e-mailove, Excel tablice i nepregledne verzije dokumenata, moderni sustavi omogu\u0107uju <strong>strukturiran i transparentan proces<\/strong> nabave.<\/p>\n<\/div>\n<div>\n<p>Rje\u0161enja poput <strong>Ensolve<\/strong> omogu\u0107uju jednostavnije prikupljanje i usporedbu ponuda, bolju kontrolu tro\u0161kova i br\u017ee dono\u0161enje odluka temeljenih na stvarnim podacima.<\/p>\n<\/div>\n<div>\n<p>Posebno va\u017enu ulogu u hotelijerstvu ima nova funkcionalnost koju odnedavno nudi na\u0161 softver, a to je rad s projektantskim tro\u0161kovnicima. Kod investicijskih projekata to zna\u010di da nabava mo\u017ee precizno uspore\u0111ivati stavke iz tro\u0161kovnika s ponudama dobavlja\u010da i izvo\u0111a\u010da, pratiti odstupanja od bud\u017eeta te izbje\u0107i ru\u010dno prepisivanje i dodatne verzije dokumenata koje \u010desto stvaraju kaos u procesu.<\/p>\n<\/div>\n<div>\n<p>Osim toga, sustav omogu\u0107uje jednostavnu predaju <strong>alternativnih ponuda<\/strong> i njihovu kasniju <strong>analizu<\/strong> \u0161to daje nabavi vi\u0161e opcija, a bud\u017eet je mogu\u0107e pratiti direktno putem modula <a href=\"https:\/\/ensolva.com\/hr\/modules\/financijski-plan\/\" target=\"_blank\" rel=\"noopener\"><span style=\"color: #000080;\"><strong>Financijski plan<\/strong><\/span><\/a>.<\/p>\n<\/div>\n<div>\n<p>Na taj na\u010din nabava dobiva jasniji pregled tro\u0161kova po objektima, projektima i kategorijama, dok uprava dobiva ve\u0107u kontrolu nad investicijama i profitabilno\u0161\u0107u.<\/p>\n<\/div>\n<div>\n<p>Prema podacima organizacije Hospitality Financial and Technology Professionals (HFTP), integrirani procure-to-pay sustavi zna\u010dajno smanjuju ru\u010dne pogre\u0161ke i ubrzavaju procese obrade, \u0161to se izravno odra\u017eava na operativne tro\u0161kove. U industriji u kojoj su mar\u017ee pod pritiskom, to nije zanemarivo.<\/p>\n<h2>Projektantski tro\u0161kovnici u digitalnoj nabavi hotela<\/h2>\n<div>\n<div>\n<p>Prednosti podsustava <a href=\"https:\/\/ensolva.com\/hr\/modules\/projektantski-troskovnik\/\" target=\"_blank\" rel=\"noopener\"><strong><span style=\"color: #000080;\">Projektantski tro\u0161kovnici<\/span> <\/strong><\/a>su mnogobrojne za sve sudionike procesa nabave:<\/p>\n<\/div>\n<div>\n<ul>\n<li>Projektanti mogu nastaviti izra\u0111ivati tro\u0161kovnike u Excelu, na na\u010din na koji su navikli<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li>Nabava tro\u0161i manje vremena na pripremu i prilagodbu tro\u0161kovnika za u\u010ditavanje<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li>Dobavlja\u010di ispunjavaju tro\u0161kovnik u poznatom Excel obliku, bez zna\u010dajne promjene u na\u010dinu rada<\/li>\n<\/ul>\n<\/div>\n<div>\n<ul>\n<li>Analiza ponuda donosi najve\u0107i iskorak za nabavu: analiza slo\u017eenih tro\u0161kovnika generira se automatski, \u0161to u nekim slu\u010dajevima mo\u017ee u\u0161tedjeti i nekoliko radnih dana po tenderu<\/li>\n<\/ul>\n<\/div>\n<div>\n<p>Funkcionalnost je programirana u suradnji sa velikim hotelskim lancima u skladu sa stvarnim izazovima nabave hotelske industrije.<\/p>\n<\/div>\n<\/div>\n<\/div>\n<div>\n<h2>Nabava kao strate\u0161ki partner uprave<\/h2>\n<\/div>\n<div>\n<p>Kada nabava ima pregled nad potro\u0161njom, mo\u017ee planirati. Kada ima podatke o performansama dobavlja\u010da, mo\u017ee bolje pregovarati. Kada ima kontrolu nad investicijskim tro\u0161kovnicima, mo\u017ee \u0161tititi bud\u017eet \u2014 stavku po stavku.<\/p>\n<\/div>\n<div>\n<p>U tom trenutku ona prestaje biti administrativna podr\u0161ka i postaje <strong>strate\u0161ki partner<\/strong> uprave.<\/p>\n<\/div>\n<div>\n<p>Hotel koji ima kontrolu nad nabavom, ima kontrolu nad tro\u0161kovima, a time i nad profitom. U vremenu volatilnih cijena energenata, hrane i logistike, to je jedna od rijetkih poluga stabilnosti.<\/p>\n<\/div>\n<div>\n<p>Zanima vas kako Ensolva mo\u017ee podr\u017eati nabavne procese u va\u0161em hotelu ili hotelskoj grupaciji? <a href=\"https:\/\/ensolva.com\/hr\/kontakt\/\"><strong><span style=\"color: #000080;\">Kontaktirajte nas<\/span><\/strong><\/a> i dogovorimo demonstraciju.<\/p>\n<\/div>\n<\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Saznajte kako digitalizacija mijenja nabavu u hotelima i za\u0161to ona danas predstavlja klju\u010dnu funkciju za kontrolu tro\u0161kova i profitabilnost.<\/p>\n","protected":false},"author":7,"featured_media":16736,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[226],"tags":[],"class_list":["post-16733","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized-hr"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Nabava u hotelima: Kako digitalizacija mijenja procese i ulogu nabave | Ensolva<\/title>\r\n<meta name=\"description\" content=\"Za\u0161to se o nabavi ne pri\u010da? 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