{"id":16925,"date":"2026-07-23T15:03:39","date_gmt":"2026-07-23T13:03:39","guid":{"rendered":"https:\/\/ensolva.com\/?p=16925"},"modified":"2026-07-23T15:07:48","modified_gmt":"2026-07-23T13:07:48","slug":"digitalna-nabava-za-mala-i-srednja-poduzeca","status":"publish","type":"post","link":"https:\/\/ensolva.com\/hr\/digitalna-nabava-za-mala-i-srednja-poduzeca\/","title":{"rendered":"Digitalna nabava za mala i srednja poduze\u0107a: Kako pove\u0107ati u\u010dinkovitost bez velikih ulaganja"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"16925\" class=\"elementor elementor-16925\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-71ace743 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71ace743\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c662a49\" data-id=\"4c662a49\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3ed3551b elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"3ed3551b\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div>\n<div>\n<p>Postoji \u0161iroko uvrije\u017eeno mi\u0161ljenje da su velike korporacije s velikim brojem odjela, slo\u017eenim procesima i velikim bud\u017eetima za digitalizaciju jedine kojima se isplati digitalizacija nabave. Direktori malih i srednjih poduze\u0107a vjerojatno se pitaju ima li digitalizacja smisla za njih ili tu ideju u startu odbijaju. No, odgovor na to pitanje je da ima smisla, i to mo\u017eda vi\u0161e nego za velike sustave.<\/p>\n<\/div>\n<div>\n<p>U mnogim manjim tvrtkama jedna osoba obavlja vi\u0161e poslova. Primjerice istovremeno vodi nabavu, komunicira s dobavlja\u010dima, prati isporuke, izra\u0111uje narud\u017ebenice i kontrolira ra\u010dune. Kada se ve\u0107ina tih aktivnosti odvija putem Excela, e-mailova i telefonskih poziva, lako se izgubi pregled nad procesom, a administracija oduzima vi\u0161e vremena nego posao koji donosi stvarnu vrijednost za poslovanje.<\/p>\n<\/div>\n<div>\n<p>Upravo zato digitalna nabava vi\u0161e nije luksuz, nego alat koji poma\u017ee tvrtkama da rade br\u017ee, organiziranije i s manje gre\u0161aka.<\/p>\n<\/div>\n<div>\n<h2>Za\u0161to je digitalna nabava danas op\u0107enito va\u017ena?<\/h2>\n<\/div>\n<div>\n<p>Poslovanje se posljednjih godina poprili\u010dno promijenilo. Dobavlja\u010di o\u010dekuju br\u017eu komunikaciju, tr\u017ei\u0161te je nepredvidljivije, a tvrtke jednostavno moraju imati bolju kontrolu nad tro\u0161kovima, ali i u\u0161tedama.<\/p>\n<\/div>\n<div>\n<p>Prema Deloitte Global Chief Procurement Officer Survey 2025, digitalna transformacija jedan je od glavnih prioriteta modernih odjela nabave. Kompanije koje ula\u017eu u digitalne alate \u010de\u0161\u0107e ostvaruju ciljeve vezane uz u\u0161tede, u\u010dinkovitost procesa i kvalitetniju suradnju s dobavlja\u010dima.<\/p>\n<\/div>\n<div>\n<p>Drugim rije\u010dima, digitalizacija je upravo ono \u0161to \u0107e Va\u0161e poduze\u0107e razlikovati od ostalih koji jo\u0161 nisu krenuli tim putem. A vjerujte, razlike \u0107ete odmah vidjeti Vi, Va\u0161i kupci i dobavlja\u010di.<\/p>\n<\/div>\n<div>\n<h2>Najve\u0107i izazovi malih i srednjih poduze\u0107a<\/h2>\n<\/div>\n<div>\n<p>Ve\u0107ina malih i srednjih poduze\u0107a nema poseban odjel nabave. Ljudi koji vode nabavu \u010desto obavljaju i druge poslove, zbog \u010dega svaki dodatni administrativni korak zna\u010di manje vremena za aktivnosti koje mogu unaprijediti poslovanje.<\/p>\n<\/div>\n<div>\n<p>Takve tvrtke \u010desto se susre\u0107u sa sljede\u0107im izazovima:<\/p>\n<\/div>\n<ul>\n<li>\n<p>ponude se nalaze u razli\u010ditim e-mailovima<\/p>\n<\/li>\n<li>\n<p>narud\u017ebenice izra\u0111uju ru\u010dno<\/p>\n<\/li>\n<li>\n<p>podaci su raspore\u0111eni u vi\u0161e Excel tablica<\/p>\n<\/li>\n<li>\n<p>te\u0161ko je pratiti status zahtjeva i odobrenja (ako ih uop\u0107e ima)<\/p>\n<\/li>\n<li>\n<p>ugovori nisu na jednom mjestu<\/p>\n<\/li>\n<li>\n<p>izvje\u0161taji se izra\u0111uju ru\u010dno<\/p>\n<\/li>\n<\/ul>\n<div>\n<p>Ni\u0161ta od toga ne zna\u010di da zaposlenici rade lo\u0161 posao. Problem je u tome \u0161to na\u010din rada postaje te\u0161ko odr\u017eiv kako tvrtka raste.<\/p>\n<\/div>\n<div>\n<h2>Digitalna nabava ne mora biti veliko ulaganje<\/h2>\n<\/div>\n<div>\n<p>Jedan od naj\u010de\u0161\u0107ih razloga zbog kojih manja poduze\u0107a odga\u0111aju digitalizaciju je pro\u0161ireno uvjerenje da je rije\u010d o skupom i dugotrajnom projektu. Prije desetak godina je to mo\u017eda i bilo to\u010dno, ali danas vi\u0161e nije.<\/p>\n<\/div>\n<div>\n<p>Moderni softveri za nabavu, kao Ensolva, se razvijaju modularno. To zna\u010di da tvrtka mo\u017ee zapo\u010deti digitalizaciju procesa s funkcionalnostima koje su joj u ovom trenutku najpotrebnije, a nove mogu\u0107nosti uvoditi postupno.<\/p>\n<\/div>\n<div>\n<p>Takav pristup ima nekoliko bitnih prednosti:<\/p>\n<\/div>\n<ul>\n<li>\n<p>manja po\u010detna ulaganja<\/p>\n<\/li>\n<li>\n<p>kra\u0107e vrijeme implementacije<\/p>\n<\/li>\n<li>\n<p>lak\u0161e prihva\u0107anje od strane zaposlenika<\/p>\n<\/li>\n<li>\n<p>mogu\u0107nost \u0161irenja sustava kako raste poslovanje.<\/p>\n<\/li>\n<\/ul>\n<div>\n<p>Digitalizacija tako postaje investicija koja se razvija zajedno s tvrtkom, umjesto jednokratnog velikog projekta.<\/p>\n<\/div>\n<div>\n<h2>Gdje se zapravo ostvaruju u\u0161tede?<\/h2>\n<\/div>\n<div>\n<p>Kada se govori o nabavi, \u010desto se misli da su najve\u0107e u\u0161tede rezultat boljih pregovora s dobavlja\u010dima. Me\u0111utim, velik dio tro\u0161kova skriva se u svakodnevnoj administraciji. To na prvi pogled mo\u017eda ne izgleda kao velik problem, ali kada se iz dana u dan ponavljaju razne nezgodne situacije s administracijom, gubi se velik broj radnih sati.<\/p>\n<\/div>\n<div>\n<p>Digitalna nabava upravo tu donosi najve\u0107u vrijednost. Automatizacijom ponavljaju\u0107ih zadataka smanjuje administraciju, strukturira i ubrzava odobravanja te omogu\u0107uje bolju kontrolu nad cijelim procesom.<\/p>\n<\/div>\n<div>\n<h2>Bolji podaci vode do boljih odluka<\/h2>\n<\/div>\n<div>\n<p>Jedna od najve\u0107ih prednosti digitalne nabave nije samo br\u017ei rad nego i kvalitetnije informacije.<\/p>\n<\/div>\n<div>\n<p>Kada su svi podaci objedinjeni u jednom sustavu, mnogo je lak\u0161e odgovoriti na pitanja poput:<\/p>\n<\/div>\n<ul>\n<li>\n<p>Koliko tro\u0161imo po dobavlja\u010du?<\/p>\n<\/li>\n<li>\n<p>Koje kategorije nabave najvi\u0161e rastu?<\/p>\n<\/li>\n<li>\n<p>Koji ugovori uskoro istje\u010du?<\/p>\n<\/li>\n<li>\n<p>Koji dobavlja\u010di naj\u010de\u0161\u0107e kasne s isporukama?<\/p>\n<\/li>\n<li>\n<p>Gdje postoji prostor za dodatne u\u0161tede?<\/p>\n<\/li>\n<\/ul>\n<div>\n<p>Takvi podaci omogu\u0107uju dono\u0161enje odluka na temelju \u010dinjenica, a ne procjena.<\/p>\n<\/div>\n<div>\n<h2>Digitalizacija pobolj\u0161ava i odnose s dobavlja\u010dima<\/h2>\n<\/div>\n<div>\n<p>Digitalna nabava ne koristi samo zaposlenicima unutar tvrtke. Kada su pregledno organizirani zahtjevi, ponude, narud\u017ebenice i ugovori, komunikacija s dobavlja\u010dima postaje jednostavnija i transparentnija. Manje je nesporazuma, manje ka\u0161njenja i manje situacija u kojima obje strane tra\u017ee &#8220;zadnju verziju&#8221; dokumenta.<\/p>\n<\/div>\n<div>\n<p>Deloitteovo istra\u017eivanje pokazuje da digitalno zrelije organizacije ostvaruju bolje rezultate i u podru\u010dju upravljanja dobavlja\u010dima te otpornosti opskrbnog lanca.<\/p>\n<\/div>\n<div>\n<h2>Kako zapo\u010deti?<\/h2>\n<\/div>\n<div>\n<p>Digitalna transformacija ne mora se dogoditi preko no\u0107i.<\/p>\n<\/div>\n<div>\n<p>Najbolji rezultati naj\u010de\u0161\u0107e se posti\u017eu kada se krene s jednim procesom, primjerice zahtjevima za nabavu, narud\u017ebenicama ili upravljanjem ugovorima, a zatim se sustav postupno pro\u0161iruje.<\/p>\n<\/div>\n<div>\n<p>Takav pristup zaposlenicima daje dovoljno vremena za prilagodbu, a tvrtki omogu\u0107uje da ulaganja rasporedi prema vlastitim mogu\u0107nostima.<\/p>\n<\/div>\n<div>\n<h2>Digitalna nabava dostupna je i malim tvrtkama<\/h2>\n<\/div>\n<div>\n<p>Danas veli\u010dina tvrtke vi\u0161e nije presudan faktor za digitalizaciju nabave. Ono \u0161to je nekada bilo dostupno samo velikim korporacijama, danas mogu koristiti i mala i srednja poduze\u0107a zahvaljuju\u0107i fleksibilnim i <a href=\"https:\/\/ensolva.com\/hr\/softver\/\"><span style=\"text-decoration: underline;\"><span style=\"color: #000080; text-decoration: underline;\">modularnim rje\u0161enjima<\/span><\/span><\/a>.<\/p>\n<\/div>\n<div>\n<p>Primjer takvog pristupa je Ensolva, koja omogu\u0107uje tvrtkama da zapo\u010dnu s funkcionalnostima koje su im trenutno potrebne te postupno pro\u0161iruju sustav kako raste njihovo poslovanje.<\/p>\n<\/div>\n<div>\n<p>Digitalna nabava nije cilj sama po sebi. Njezina je najve\u0107a vrijednost u tome \u0161to zaposlenicima vra\u0107a vrijeme, pove\u0107ava preglednost poslovanja i omogu\u0107uje da se manje bave administracijom, a vi\u0161e dono\u0161enjem odluka koje pridonose rastu tvrtke.<\/p>\n<p>\u00a0<\/p>\n<\/div>\n<div>\n<h5><strong>Izvori<\/strong><\/h5>\n<\/div>\n<ul>\n<li>\n<h6><em>Deloitte. 2025 Global Chief Procurement Officer Survey \u2013 Procurement&#8217;s Big Bet on Digital.<\/em><\/h6>\n<\/li>\n<li>\n<h6><em>Deloitte. 2023 Global Chief Procurement Officer Survey \u2013 Orchestrators of Value.<\/em><\/h6>\n<\/li>\n<\/ul>\n<div><hr \/><\/div>\n<\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Saznajte za\u0161to digitalna nabava nije rezervirana za velike tvrtke. Otkrijte kako softver za nabavu poma\u017ee malim i srednjim poduze\u0107ima smanjiti tro\u0161kove i ubrzati procese.<\/p>\n","protected":false},"author":13,"featured_media":16927,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[275],"tags":[],"class_list":["post-16925","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-edukacija"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v25.6 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\r\n<title>Digitalna nabava za mala i srednja poduze\u0107a: Kako pove\u0107ati u\u010dinkovitost bez velikih ulaganja | Ensolva<\/title>\r\n<meta name=\"description\" content=\"Saznajte kako digitalizacija mo\u017ee pomo\u0107i malim i srednjim poduze\u0107ima smanjiti tro\u0161kove i ubrzati procese.\" \/>\r\n<meta name=\"robots\" content=\"index, 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